A changing World. Money & Safety

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NIL stands for “name, image and likeness” and has become the universal shorthand for college athletes’ ability to become paid endorsers and monetize their success outside of their school-funded scholarships and benefits. Before July 1, 2021, college athletes were not permitted to receive profits from their name, image and likeness. 

In 2024, it is expected that a many high school athletes will make in excess of $1,000,000 and a select few over $10,000,000. Women and Men!