In 1991, Loiacono signed Michael Jordon to the longest affinity agreement, outside NIKE, and helped lead the company to become the #2 Brand only behind NIKE in Sports. He also signed MJ to the only agreement outside Upper Deck in 1993 for the Ted Williams Card Company.
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CONO was actively involved in the rebranding of Ford Parts to Motorcraft as his introduction to Packaged Goods Marketing. In 1979, as the Account Executive for Robert Landau Associates, Loiacono was responsible for trade and consumer marketing efforts of the rebrand. Motorcraft parts included: Batteries, Spark Plugs, Air/Oil Filters and the loss-leader Motorcraft Oil.
CONO has numerous intellectual properties in its coffers. #NASCAR Legend Jeff Gordon and #WWE Legend Bill Goldberg as #Characters as developed for an Saturday Morning Television Show on NBC and Animal Planet. Click on Pic.
Over a decade of IoT experience, over forty-years of NFL, NHL, NBA, MLB and NASCAR licensing programs and hundreds of marketing programs, it is time for a new phase of CONO. Our expertise has been utilized to implement campaigns for Fortune 500 Companies such as Vodafone, Verizon and Ford as a preferred vendor for Cisco Systems. CONO Founder, Loiacono (CONO) has executed numerous projects including the Connected Athlete with Jermaine O’Neal for Verizon, iPushJobs for Equifax using Employees as social human resource solicitors (for points online) and initiating the first Metaverse at the 99th National Retailers Convention in 2010.
Companies CONO has executed programs for include: Ford Motor Company, Carnation, Nabisco, Major League Baseball, National Basketball Association, Mattel, Universal Pictures, Universal Studios, MCA Universal Home Video, Disney, Ashton-Tate, etc.
CONO is credited with the NHL, NFL, NBA license negotiations and player agreements with Michael Jordon, Joe Montana, Wayne Gretzky, Shaq and more. His efforts helped increase revenues of The Upper Deck Company from under $18 million to more than $300 million annually.
CONO currently leads a Properties Group with an emphasis on IoT and Connected Athlete technologies, while providing its clients for traditional OTA and OTT content delivery tactics.
CONO has implemented content for Discovery Network, The McDonald’s Channel, Warner Brothers Pictures, NBC and more. CONO is also the Creator, Executive Producer and Writer of AnimalPlanet’s hit show Faithful Friends. Wanda & Bill Goldberg seen here "one take Wanda."
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